This paper presents a critical analysis of PPC (Pay-Per-Click) advertising on social media, questioning its necessity and highlighting potential drawbacks. While PPC is often touted as essential for social media marketing, this paper argues …
PPC Advertising on Social Media
This paper explores the role of PPC (Pay-Per-Click) advertising in social media marketing, highlighting its necessity and effectiveness in driving traffic, engagement, and conversions. While SEO (Search Engine Optimisation) is highly …
Continuous Learning in small and medium-sized enterprises (SMEs)
This paper examines the implementation of Continuous Learning in small and medium-sized enterprises (SMEs) to adopt AI and automation without causing turnover or redundancies. The study explores how this methodology can create a culture of …
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The future of work in the age of AI and automation
The rapid advancement of artificial intelligence (AI) and automation technologies is reshaping the future of work across various industries. This paper explores "The future of work in the age of AI and automation," highlighting the …
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The convergence of FL Blockchain and SMPC
This paper explores the integration of Federated Learning (FL) with Blockchain technology and Secure Multiparty Computation (SMPC) to enhance data privacy, security, and collaborative learning across multiple stakeholders. Federated …
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Development of Training Programs for AI & Automation
The advent of artificial intelligence (AI) is revolutionising the business landscape, making it imperative for organisations to develop effective training programs that equip employees with the necessary skills to harness the potential of …
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