The Qantas reputation crisis and response of 2023-2024, with the early departure of CEO Alan Joyce, represents a failure of organisational leadership and sensemaking. Triggered by mass flight cancellations, a refusal to repay COVID era flight credits, and oversized executive bonuses (Hewett, 2023). The crisis eroded public trust in a company that is a symbolic place in the Australian psyche (Massey, 1994). A national …
Tix & Deets about Qantas’s Crisis Response through Ubuntu Leadership Lenses









