This paper explores the role of PPC (Pay-Per-Click) advertising in social media marketing, highlighting its necessity and effectiveness in driving traffic, engagement, and conversions. While SEO (Search Engine Optimisation) is highly effective for search engine visibility, it does not directly apply to social media platforms. This paper examines how PPC fills this gap by providing targeted advertising opportunities …
Continuous Learning in small and medium-sized enterprises (SMEs)
This paper examines the implementation of Continuous Learning in small and medium-sized enterprises (SMEs) to adopt AI and automation without causing turnover or redundancies. The study explores how this methodology can create a culture of continuous improvement and learning, ensuring a smooth transition to advanced technologies. By integrating Continuous Learning, SMEs can enhance efficiency, maintain employee …
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The future of work in the age of AI and automation
The rapid advancement of artificial intelligence (AI) and automation technologies is reshaping the future of work across various industries. This paper explores "The future of work in the age of AI and automation," highlighting the transformative impacts on employment, skill requirements, and organisational structures. By examining current trends and potential future scenarios, this study aims to provide …
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The convergence of FL Blockchain and SMPC
This paper explores the integration of Federated Learning (FL) with Blockchain technology and Secure Multiparty Computation (SMPC) to enhance data privacy, security, and collaborative learning across multiple stakeholders. Federated Learning enables decentralised data processing, while Blockchain provides immutable and transparent records of data transactions. SMPC ensures that computations are performed on encrypted …
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Development of Training Programs for AI & Automation
The advent of artificial intelligence (AI) is revolutionising the business landscape, making it imperative for organisations to develop effective training programs that equip employees with the necessary skills to harness the potential of AI. This paper explores the theoretical foundations, current methodologies, and practical implementations of AI training programs. By integrating insights from academic literature, …
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Integration of AI and Automation
The integration of AI and automation into work processes and systems has become increasingly critical for businesses striving for competitive advantage and operational efficiency. This paper explores strategies for incorporating AI and automation into business operations while minimising investment costs. Through a thorough literature review, real-world case studies, and strategic frameworks, the paper aims to …
